Northern Marketing Award winners

Published: 2nd November 2017

Up North Communications and Drummond Central were celebrating at the Northern Marketing Awards last night after being presented with the award for ‘Best CSR Campaign’ for their work on saving Ouseburn Farm in Byker.

Both agencies worked together to support the launch of a Crowdfunder campaign earlier this year with the aim of raising £20,000 to help bridge the Farm’s financial deficit and to prevent this popular attraction from closing its doors.

The 28-day campaign, which was launched in March, raised a total of £34,000 and received support from individuals and companies including celebrities Dame Barbara Windsor DBE and Michelin chef Michel Roux Jr. The campaign not only helped to raise awareness of the Farm and its fantastic facilities, but the money raised will enable the Farm to continue to support vulnerable and disadvantaged adults and children who rely on the Farm as a place of refuge and to gain the vital skills they so desperately need.

Commenting on the campaign, the judges said: ‘it was a solid campaign built on research and evaluation which informed pre, during and post campaign launch.’ They were particularly impressed with the great results which were achieved.

Over 400 guests representing agencies, companies and institutions gathered at the Hilton Deansgate in Manchester to compete in 19 categories at the fifth annual Northern Marketing Awards, which celebrate and reward the region’s marketing excellence. For a breakdown of all Northern Marketing Award winners, please visit their site here.