Taking PRide in our campaign for Ouseburn Farm

Published: 11th December 2017

We were out celebrating at the Chartered Institute of Public Relations (CIPR) PRide North East awards on Friday evening.

Shortlisted in two categories, Up North Communications won silver in the Not-For-Profit Campaign in recognition for our PR work in helping Ouseburn Farm to raise much needed funds to keep its doors open.

Our successful PR campaign achieved regional and national coverage and attracted creative-agency, Drummond Central to part-fund 50% of the Farm’s deficit over three years. By working in collaboration with Drummond Central, we then launched a highly successful crowdfunder campaign, which raised £34,000, smashing its original target of £20,000.

The PR campaign and additional funding has helped the Farm to bridge its annual financial deficit and continue to support vulnerable and disadvantaged adults and children who rely on the Farm as a place of refuge and to gain the vital skills they so desperately need.

The ‘Support Ouseburn Farm, Support Your Community’ Crowdfunder campaign was also shortlisted in the Low Budget campaign category.