As part of a national project, Places of Poetry aims to engage people of all ages and abilities to write poems about place, heritage and identity and then ‘pin’ them onto a digital map, where everyone can read them.

The Byker Wall Estate in Newcastle has been selected as one of twelve heritage sites across the UK to host Places of Poetry events where partners and the local community will come together to write and edit poems and learn from professionals. Our client, Byker Community Trust housing association is one of the main partner organisations supporting the project delivered alongside Northern Stage and Seven Stories.

The project co-incides with the Byker Best Summer Ever initiative, which is a comprehensive programme of activities and events for children and young people living in Byker throughout the school summer holidays.

The Places of Poetry project will run throughout August and September, where workshops and activities have been organised for young people to help them write poems and work with poet in residence Rowan McCabe.

We helped to raise awareness of the project by supporting the launch with all partners through the delivery of an effective media campaign. Regional TV covered the launch on the Estate and interviewed partners, Rowan and some of the children involved in the project. We also secured PR through print in the local press and media including front page lead of the Journal and three full inside pages. This was a great campaign to be involved with and we hope it is a huge success for everyone involved!

Up North Communications is committed to protecting and safeguarding your personal data. As part of this commitment, we’ve updated our privacy policy to meet the high standards of the new European data protection law, known as the General Data Protection Regulation (GDPR).

Our newer version makes it even easier to see how we use your personal information, and all the ways we collect and protect your data.

Don’t worry – you don’t have to do a thing. But if you’re interested to see more, take a look at our new terms here: www.upnorthcommunications.co.uk/privacy-policy/

Friday brought news we were shortlisted in two categories at this year’s PRMoment North awards.

The awards celebrate excellence and recognise and reward outstanding campaigns and talent in the UK PR and communications sector.

Up North Communications has been shortlisted in the Not-for-Profit campaign of the year category for the PR support we delivered on behalf of the saving Ouseburn Farm campaign. We have also been shortlisted in the Community Engagement campaign of the year category for our work in engaging Byker residents to deliver award-winning publications.

The winners will be announced at a ceremony in Manchester on 26th April. To see the full shortlist, please visit PRMoment Awards 2018 North Shortlist.

A press release is a great public relations tool, especially for a start-up or a growing business. A press release can publicise important and useful information about an upcoming event, new product launch or announce a service.

In today’s landscape, press releases are becoming increasingly more important because they can:

• improve brand image
• have higher levels of credibility
• assist an organisation to reach a larger audience

Both large and small companies in every industry are now using social media as an integral tool in their public relations strategy, so much so that social media and public relations are synonymous.

With the integration of social media and public relations, alternative publishing options are becoming much more viable, with some businesses self-publishing online. Releasing an online press release allows you to directly communicate to a large audience or target specific groups.

Remember, incorporating key words into your press release will also strengthen your SEO strategy – a press release is a powerful tool for your organisation!

Need help getting noticed? Here at Up North Communications, we’re experienced in creating successful and engaging press releases. To find out how we can help your business, please get in touch. Call us on 0191 300 0810 or send us an email.

We were out celebrating at the Chartered Institute of Public Relations (CIPR) PRide North East awards on Friday evening.

Shortlisted in two categories, Up North Communications won silver in the Not-For-Profit Campaign in recognition for our PR work in helping Ouseburn Farm to raise much needed funds to keep its doors open.

Our successful PR campaign achieved regional and national coverage and attracted creative-agency, Drummond Central to part-fund 50% of the Farm’s deficit over three years. By working in collaboration with Drummond Central, we then launched a highly successful crowdfunder campaign, which raised £34,000, smashing its original target of £20,000.

The PR campaign and additional funding has helped the Farm to bridge its annual financial deficit and continue to support vulnerable and disadvantaged adults and children who rely on the Farm as a place of refuge and to gain the vital skills they so desperately need.

The ‘Support Ouseburn Farm, Support Your Community’ Crowdfunder campaign was also shortlisted in the Low Budget campaign category.

 

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