Mymo – branding and marketing
Category: Communications, Marketing
View case study
Category: Marketing, Public Relations
Up North Communications was invited to develop the branding, sales and marketing literature for a new building which provides flexible managed office space to small and medium sized businesses.
Part of the North East Business and Innovation Centre (BIC), The Hub based in Washington, Tyne and Wear provides 17 modern offices with a provision for meeting space, communal facilities as well as advice and help to start-up and established businesses.
Our brief was to develop a modern logo / brand identity for The Hub that could be implemented across different marketing and advertising platforms. We developed a marketing strategy, created the logo and developed all the relevant sales and information leaflets for the centre including each individual unit, stationery, office signage and the website. We have also written and issued press releases and managed The Hub’s social media on Twitter.
The offices opened in July 2015 and were at full capacity within twelve months. Up North Communications also decided to locate its own business at The Hub and was actually the first tenant to move into the building.
“Prior to launching The Hub, we needed to engage the services of a creative forward-thinking agency that could not only develop a brand identity but could bring fresh new ideas and marketing concepts to market and advertise the centre to potential businesses right across the North East.”
“Up North Communications developed a comprehensive marketing strategy and delivery plan which has helped to position The Hub as a centre for small to medium sized businesses to locate their business – so much so that they decided to locate here themselves. They were instrumental in delivering the project on time and the quality of their work is to a very high standard. They continue to support us and some of our tenants with PR, marketing and advertising services. I would have no hesitation in recommending Up North Communications for any PR, marketing or advertising project.”
Jillian Coleman, Centre Manager
The Hub Washington