Red Rose Primary School – design

Category: Communications, Marketing

The Head Teacher of this County Durham Primary School invited us to create some ideas and concepts to promote their school values to pupils, staff, parents, governors and the wider community.

We wanted to develop something simple but effective that all pupils, regardless of age and culture, would be able to understand and remember.

The result was simple – RED ROSE

R – Respect
E – Excellence
D – Determination
R – Responsibility
O – Opportunity
S – Support
E – Equality

We have applied it to various collateral including stationery, cultural passport, pupil recognition postcards, signage and the school prospectus.