HMI Probation – comms and marketing

Category: Communications, Marketing

The Durham Tees Valley Community Rehabilitation Company (DTV CRC) approached Up North Communications to help develop a strapline which could be consistently applied across all marketing material supporting their main corporate logo.

After taking an initial brief from their Board and Executive Team, we developed some ideas and concepts around brand identity and some key messages that could be interpreted by stakeholders but more importantly, participants.

Although it has now been disbanded by government, DTV CRC was responsible for supervising and rehabilitating around 4,000 participants in the Durham and Tees Valley areas. The vision of DTV CRC was to enable people to ‘participate in a positive future’. This assisted those participating with DTV CRC to help them develop, influence their future and help them understand the impact of their crime on victims and local communities. It also ensured they could access the support and opportunities they needed to turn their lives around.

Up North Communications developed the ‘Participating in a positive future’ brand identity and implemented this across all marketing platforms both online and offline. The new brand was consistently applied to all internal and external marketing literature including leaflets and newsletters, stationery templates, promotional items, vehicle livery and office signage.

The successful implementation of this brand was recognised by all stakeholders including staff, partners and participants and has received positive feedback.