Video marketing is a great way to promote your business both internally to your employees or externally to customers and key stakeholders. Video brings your business to life and moves away from traditional printed material. The beauty of using video allows you to promote your business to a wider audience via links to your website and social media channels. Video is also proven to be more engaging and enables you to deliver key messages in a format that is suitable to your target audience.

You don’t need to break the bank to produce a high-quality video and here at Up North Communications, we can deliver a production within your budget and brief. We also produce scripts, shot lists, plan in filming, production and post production.

Here are a couple of corporate videos we have produced for some of our clients.

Tyne Housing Group:

Our brief for this production was to produce a short video to promote and showcase the quality of accommodation they provide and the excellent service they deliver. Tyne Housing provides homes, training and support services to single, homeless and vulnerable people. They provide a specialist supported housing service to prepare residents for independent living in mainstream housing. The key message was that Tyne Housing provides more than just accommodation – they provide a pathway to a better life. Watch it here: https://vimeo.com/254104413

Durham Tees Valley Community Rehabilitation Company (DTV CRC):

Our brief for this production was to tell the DTV CRC story, to promote their USP and transferable skills. It needed to inform viewers who they are, what they do and how they do it and highlight some of the outcomes. Watch it here: https://vimeo.com/190260837

If you’re looking for quality video production and would like to find out more about our services, please do get in touch, we’d love to hear from you.

We have provided PR and comms support to Karbon Homes’ in-house Communications and Marketing Team since it was formed in 2017.

Karbon owns and manages almost 30,000 homes across the North East of England and Yorkshire and aims to give all customers the strong foundations they need to get on with life.

Prior to its formation, we also supported three of its legacy organisations with strategic and operational comms and marketing.

We’ve drafted everything from press releases and features to award submissions, organised high-profile events for key developments, co-ordinated the production of customer newsletters, leaflets, flyers, organised promotional items, managed the website and social media channels, produced corporate documents such as the annual report and financial statements and customer handbook.

Some key highlights include project managing the marketing and communications of a number of housing stock transfers.

This included York Housing Association who joined Karbon as an independent group member and saw the transfer of 943 homes in York, North Yorkshire and East Riding. Karbon also agreed to purchase over 1,300 homes from The Guinness Partnership and more recently, when Byker Community Trust agreed the transfer of 1,800 homes to Karbon.

Craig now manages the communications and marketing for Byker Community Trust which retained its own identity and provides support to the team. He was also instrumental in managing crisis comms for the district heating system in December 2021.

Craig provides expert PR, marketing and communications support to all staff and teams across the business and sits on various groups including Cost of Living, Building and Customer Safety and Fraud. He also liaises extensively with Karbon’s designated design agency, photographers, printers and distribution companies.

If you need a reliable, professional consultant specialising in PR, marketing and communications for short and long-term absence, maternity or paternity cover, sickness or annual leave, then please get in touch to find out how we can help you.

Ouseburn Farm Charity in Byker, is a popular inner-city Farm attracting over 50,000 visitors per year and has been part of the community for the last 40 years.

In June 2016, its main funder of eight years, Tyne Housing Association (THA), announced it would be unable to continue to cover £100,000 of the Farm’s annual running costs post April 2017.

Fearing a negative reaction to this announcement, Up North Communications developed a PR and communications strategy to ensure key messages were delivered appropriately and to demonstrate THA’s commitment to helping the Farm find additional funding from alternative sources.

The PR attracted creative agency Drummond Central who agreed to part-fund 50% of the Farm’s deficit for the next three years, as well as providing services in kind as part of their ‘Takin’ Care of the Community’ strategy.

As part of the Farm’s funding strategy, Up North Communications and Drummond Central worked collaboratively to create the ‘Support Ouseburn Farm, Support Your Community’ Crowdfunder campaign, which ran for 28 days through the month of March 2017. Up North Communications developed a PR strategy for the campaign and targeted regional press, created and issued effective press releases, developed a newsletter and supported the social media campaign. We secured PR and media coverage in The Chronicle, BBC Look North, ITV Tyne Tees, Made in Tyne and Wear, BBC Radio Newcastle and NE Connected.

The campaign received support from people and businesses all over the country, including celebrities Dame Barbara Windsor DBE and Michelin chef Michel Roux Jr and subsequently the farm went on to feature in Channel 4’s Hidden Restaurants.

There was a notable increase in footfall to the farm, particularly during the last two weeks of the campaign and during the 28-day period, social media attracted 2,800 impressions per day.

The total amount of money raised (online and offline) for the campaign was £34,000 from 830 supporters.

 

Up North Communications was invited to develop the branding, sales and marketing literature for a new building which provides flexible managed office space to small and medium sized businesses.

Part of the North East Business and Innovation Centre (BIC), The Hub based in Washington, Tyne and Wear provides 17 modern offices with a provision for meeting space, communal facilities as well as advice and help to start-up and established businesses.

Our brief was to develop a modern logo / brand identity for The Hub that could be implemented across different marketing and advertising platforms. We developed a marketing strategy, created the logo and developed all the relevant sales and information leaflets for the centre including each individual unit, stationery, office signage and the website. We have also written and issued press releases and managed The Hub’s social media on Twitter.

The centre was at full capacity within twelve months and the centre manager and marketing team at
the BIC continue to manage their website and social media channels.

Up North Communications also decided to locate its own business at The Hub and was actually the first tenant to move into the building.

The Durham Tees Valley Community Rehabilitation Company (DTV CRC) approached Up North Communications to help develop a strapline which could be consistently applied across all marketing material supporting their main corporate logo.

After taking an initial brief from their Board and Executive Team, we developed some ideas and concepts around brand identity and some key messages that could be interpreted by stakeholders but more importantly, participants.

Although it has now been disbanded by government, DTV CRC was responsible for supervising and rehabilitating around 4,000 participants in the Durham and Tees Valley areas. The vision of DTV CRC was to enable people to ‘participate in a positive future’. This assisted those participating with DTV CRC to help them develop, influence their future and help them understand the impact of their crime on victims and local communities. It also ensured they could access the support and opportunities they needed to turn their lives around.

Up North Communications developed the ‘Participating in a positive future’ brand identity and implemented this across all marketing platforms both online and offline. The new brand was consistently applied to all internal and external marketing literature including leaflets and newsletters, stationery templates, promotional items, vehicle livery and office signage.

The successful implementation of this brand was recognised by all stakeholders including staff, partners and participants and has received positive feedback.

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